I really wasn’t intending to go down this path, but I’ve been trying to get familiar with social media and found what seems to be a great example of an organisation making social media work. It’s the US Centres for Disease Control, on H1N1. Here’s the link: www.cdc.gov/SocialMedia/Campaigns/H1N1/index.html
My first post is a tip of the hat to website www.commoncraft.com. I came across it when searching for basic information on social media. It provides short (2-4 minute), extremely clear videos explaining new (social media) and old (how to invest) phenomena.
Check it out.